1. Describe Jan Chipchase's prior job (he now works at frog design http://www.frogdesign.com/) in relation to his work at Nokia. What are the two names he is given in the article? (3 paragraphs)
Jan Chipchase’s work at Nokia was quite interesting, he was a researcher for them, sort of an on hand field researcher and while he was there, he was coined as the “human-behaviour researcher”. His research included travelling to locations around the world, mainly developing nations, where he would observe family behaviours and relationships and study how users generally make use of their cell phones. Basically, he travelled around the world to gather information for Nokia about the different needs and wants of the people.
Another name he was given was the term “user anthropologist”, because of the line of work he was involved with and the data he collected. He would talk to different people from different walks of life in his travels and collect information and make reports for Nokia on how they live and what they require in a cell phone. His responsibility at Nokia was to figure out the type of people Nokia should be designing their cell phones for and his research helped them determine the important aspects for designing phones for various demographics.
At FrogDesign however, his occupation is kind of similar to his previous job at Nokia, but he is not directly involved in the researching and studying of the human behavior. His work still involves taking the information that he gathered and designing to inspire users but more of his work is now based on user environments and creating and designing these life-changing cell phones.
2. “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute)
In the spirit of this quote, describe four instances of how owning a cell phone enables users to better their lives. (4 paragraphs/ one for each instance)
Four instances that enable users to better their lives by owning cell phones are:
Communication: Communication is probably the most important use of the cell phone. Initially, cell phones were first introduced for the purpose of communication, so that people can correspond with one another, where ever they are. It helps people keep in touch, exchange information, convey news and such. The prime use for a communication device such as a phone is to communicate and that is the most important aspect that brings people closer regardless of the distance.
Accessibility: Cell phones these days provide access to various other forms of media, be it music, pictures, videos or be it to your e-mail and presentations. These devices have come a long way from when it was first introduced, when it was only used for communication, but today, smart phones rule the market. These smart phones come packed with all the amenities that make life easier for the user and in the long run make it better.
Affordability: Cell phones are becoming quite affordable compared to a regular land line. It is more accessible and the cost of acquiring a cell phone is not as much as installing a land line. This is the reason that more and more people in developing nations are taking up to the using of cell phones. More cell phone companies are coming out with models that are cheap and affordable so that people from all walks of life can afford to use one. This ease of affordability will help cell phone users to a better life.
Business: With the world moving so fast, the time is of the essence. In the business world, cell phones have provided a huge advantage as more business people can stay in touch and communicate their next moves. It has also helped them by converging technologies together to bring to them one device that can provide them with assistance whenever needed. All their business contacts, their e-mails and presentations can be carried using their cellular device and this will help boom their business. This in turn enables them to better their lives and those of the people around them.
Jan Chipchase’s work at Nokia was quite interesting, he was a researcher for them, sort of an on hand field researcher and while he was there, he was coined as the “human-behaviour researcher”. His research included travelling to locations around the world, mainly developing nations, where he would observe family behaviours and relationships and study how users generally make use of their cell phones. Basically, he travelled around the world to gather information for Nokia about the different needs and wants of the people.
Another name he was given was the term “user anthropologist”, because of the line of work he was involved with and the data he collected. He would talk to different people from different walks of life in his travels and collect information and make reports for Nokia on how they live and what they require in a cell phone. His responsibility at Nokia was to figure out the type of people Nokia should be designing their cell phones for and his research helped them determine the important aspects for designing phones for various demographics.
At FrogDesign however, his occupation is kind of similar to his previous job at Nokia, but he is not directly involved in the researching and studying of the human behavior. His work still involves taking the information that he gathered and designing to inspire users but more of his work is now based on user environments and creating and designing these life-changing cell phones.
2. “It’s really quite striking,” Hammond says. “What people are voting for with their pocketbooks, as soon as they have more money and even before their basic needs are met, is telecommunications.” (World Resources Institute)
In the spirit of this quote, describe four instances of how owning a cell phone enables users to better their lives. (4 paragraphs/ one for each instance)
Four instances that enable users to better their lives by owning cell phones are:
Communication: Communication is probably the most important use of the cell phone. Initially, cell phones were first introduced for the purpose of communication, so that people can correspond with one another, where ever they are. It helps people keep in touch, exchange information, convey news and such. The prime use for a communication device such as a phone is to communicate and that is the most important aspect that brings people closer regardless of the distance.
Accessibility: Cell phones these days provide access to various other forms of media, be it music, pictures, videos or be it to your e-mail and presentations. These devices have come a long way from when it was first introduced, when it was only used for communication, but today, smart phones rule the market. These smart phones come packed with all the amenities that make life easier for the user and in the long run make it better.
Affordability: Cell phones are becoming quite affordable compared to a regular land line. It is more accessible and the cost of acquiring a cell phone is not as much as installing a land line. This is the reason that more and more people in developing nations are taking up to the using of cell phones. More cell phone companies are coming out with models that are cheap and affordable so that people from all walks of life can afford to use one. This ease of affordability will help cell phone users to a better life.
Business: With the world moving so fast, the time is of the essence. In the business world, cell phones have provided a huge advantage as more business people can stay in touch and communicate their next moves. It has also helped them by converging technologies together to bring to them one device that can provide them with assistance whenever needed. All their business contacts, their e-mails and presentations can be carried using their cellular device and this will help boom their business. This in turn enables them to better their lives and those of the people around them.